Do not use language that could be interpreted as encouraging for attending a certain kind of event while making a news report or a news presentation (example: "Tickets are free for next week’s visit, but you have to get them online in advance."; "People interested in attending the rally can reserve tickets online" (note: hyperlink text indicted by boldness of previous quotation of this paragraph).
(update for Friday, October 2nd, 2026: one more suggestion of the kind mentioned in the name for this commentary: no expressing excitement while reporting news (example of such (excitable) reporting: a certain news reporter for a certain TV station related to southwest Alabama named WKRG-TV reporting on a certain airplane (arriving in southwest Alabama (specifically Mobile)) on a certain TV program related to WKRG-TV (related to news) broadcast during the first half of the hour of 5:00 p. m. this Friday))