Monday, July 24, 2023

Commentary: Certain findings of certain pieces of information (or certain findings of great interest and great importance)

(note: quotations of a certain article (named "WKRG stays on cutting edge") of a certain "Mobile Press-Register" article dated for the Sunday of the thirtieth day of the month of September of the calendar year 1990)
  • "Drive down Television Avenue, take a right on Broadcast Drive and you're there. This route leads, of course, to the WKRG TV 5 studios. 
  • This wasn't always the path to the home of the Mobile/Pensacola CBS affiliate. WKRG started out 35 years ago this month at St. Louis and Conception streets in a renovated tire store and things have been rolling right along ever since. 
  • The last three and a half decades have been chock full of milestones for the television station. It all kicked off with the 1955 Labor Day morning broadcast of the full length movie 'Park Row,' starring Gene Evans and Kay Welch.
  • Around the turn of the decade, WKRG bought its first tape machine, allowing the station to tape the evening news and delay it 15 minutes. That time was used to promote a 'first edition' of the local news, according to D. H. Buck Long, president and general manager of WKRG. 'Most people tune to local news not just for news, but for sports and weather,' Long said. He has been with the station since 1959.
  • The television executive was a student at Spring Hill College and a radio personality for WABB when WKRG TV went on the air. The radio station was owned by the Mobile Press Register, which had made a bid for the channel 5 license. Ironically, Long hoped the MPR, then his employer, would win the license. Kenneth R. Giddens, whose initials are used as the station call letters, and company won the license. Even with that outcome. Long has enjoyed a lasting career at the station.
  • 'The station was innovative,' Long said. Right from the beginning, TV 5 tried to stay technologically ahead. Although the color TV sets in town were few and far between, WKRG set up shop with color capabilities, able to send out color shows to those homes with color sets. Then in 1965, the station was the first to go full color with color origination. Not long after, the station converted from film to video tape.
  • One of the biggest milestones for the station came in 1981, when it moved from that old filling station in downtown to a brand new facility built specifically for channel 5 in midtown. The three story structure has 55,000 square feet of floor space and house millions of dollars of state-of-the-art equipment."
  • " 'We in the advertising business, the news business, entertainment business, sales and marketing business, graphics arts business, production business, and video information business,' Long said. WKRG recently bought off-line production company in Pensacola that is allowing its staff to move more into producing industrial video presentations. 
  •  'We're basically self contained,' Long said."
  • " 'The home corporation has always been supporting of staying on the edge of what's happening,' station manager Wes Diamond said."

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