Thursday, October 22, 2015

Commentary: A transcript of an unobjective news broadcast

I believe this transcript of how one of the news presenters for WEAR-TV's local news operation (Jared Willets) ended their broadcast of some special news programming from their main provider of network programming (the American Broadcasting Company (ABC)) this past Wednesday, October 21st, is a good example of how news should not be disseminated:

"And that is from Washington, D. C. Vice President Joe Biden certainly taking his time and advantage of the opportunity to let us know that he is not running for president of these united states citing some family concerns with which we were very much aware. We'll have more on this of course throughout the day right here on Channel 3 News, but right now let me tell you about this: Diet Coke is a big loser in the cola wars. Sales plunged eight percent worldwide during the third quarter of this year, that follows big declines for Diet Coke in the first half of last year. Diet drinks are struggling. It would seem to be the ingredients make them less healthy than really advertised. Diet Coke['s] also struggling against itself: The growing popularity of no-calorie Coke Zero. I saw sales grow eight percent in the third quarter. Have a Coke and a smile."

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